About
Fatboy Studios is a boutique growth systems studio. We don't sell retainers to 40 clients and farm the work out to junior staff. We take on a strict maximum of 10 clients at any time — and every single engagement is handled personally.
Founded by Kyle du Randt, Fatboy Studios builds custom automated marketing infrastructure from scratch. The kind of systems that would cost a Series A startup $300k/year in headcount — engineered into lean, compounding machines that run while you sleep.
Kyle is a multi-startup founder and CMO with a background in paid media, search engine optimisation, answer engine optimisation (AEO), and full-stack marketing automation. He has built and scaled marketing engines across fintech, crypto, gaming, and consumer SaaS -- working with teams across Europe, North America, and beyond.
“Every client gets a dedicated growth system built for their exact business. Not a template. Not a tier. A machine.”
— Kyle du Randt, Founder
We audit your current marketing stack, identify the highest-leverage gaps, and build automated systems that fill them — SEO pipelines, AEO content engines, paid media workflows, social automation, CRM integrations, and performance dashboards — all running on proprietary local infrastructure.
No third-party AI platforms processing your business data. No black-box tools you don't understand. Everything is purpose-built and transparent, with full handover documentation on exit.
The cap isn't a marketing gimmick. It's a hard operational constraint that guarantees you access to the actual founder — not a project manager reading a brief. When your growth stalls at 2am, you want the person who built the machine, not a ticketing system.
Current capacity is limited. If you're reading this, there may be one or two spots available. If there aren't, we'll be honest about it.