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Services · Paid Media

Ad spend that works
while you sleep.

Most founders find out their agency was on auto-pilot three months too late. We audit every campaign every week, reallocate toward winners, and cut losers before they burn the month. You see the numbers the same day we do.

4.2x

Avg ROAS

across retainer clients

Weekly

Audit cadence

every Monday

3

Platforms

Google, Meta, TikTok

Live

Reporting

portal access

campaigns · liveAudited today

30-day Rev

$34.2K

Conversions

287

Avg ROAS

4.2x

Brand Search

Google · $1.2K/mo

4.2x

Retargeting

Meta · $848/mo

6.1x

ToF Video

TikTok · $628/mo

2.8x

Competitor KW

Google · $540/mo

3.5x
next auditMonday 09:00
Platform coverage

Three platforms.
One team managing all of them.

Google Ads · live● 3 campaigns
G

Brand Search

tCPA $45 · 4.2× ROAS

● live
G

Competitor KW

$540/mo · 3.5× ROAS

● live
PM

PMax

5.1× ROAS · AI assets active

● live
AU

Weekly audit

Monday 09:00 · budget realloc

Monday

Google Ads

Search + PMax

Every pound of ad spend tracked back to revenue. Search campaigns target high-intent buyers, PMax maximises scale, Display keeps you visible while they decide.

  • •Search intent capture
  • •PMax asset testing
  • •Negative keyword pruning
Meta Ads · live● 3 ad sets
M

Retargeting

first-party · 6.1× ROAS

● live
M

Lookalike

1% LAL · 4.2× ROAS

● live
CR

Creative A/B

3 variants · winner scaling

● testing
✓

Losers paused

2 ads cut this week

done

Meta Ads

FB + Instagram

Creative tested weekly. Winning angles scaled within 24 hours. Losing creative paused before it burns the week. Average 4.2x ROAS across Meta retainer clients.

  • •First-party retargeting
  • •Creative A/B rotation
  • •CPA optimisation
TikTok Ads · live● 3 campaigns
TT

ToF Video

native · 3.4× ROAS

● live
L

Lead Gen forms

2.8× ROAS · 68 leads

● live
C

Catalogue

3.9× ROAS · product feed

● live
CR

New creative

platform-native brief · due Fri

queued

TikTok Ads

Video + Lead Gen

Short-form that converts, not just reaches. Brief to creative to test to scale in one system. Younger buyer sets respond 3x better to platform-native creative than recycled ads.

  • •Native TikTok creative
  • •Lead gen forms
  • •Hashtag audience build
The audit loop — every week, automatically

Budget follows data.
Not a plan from six weeks ago.

Audit Loop · every week● Monday 09:00
AU

Campaign pull

Mon 09:00 · all platforms · 3 accounts

✓ done
CK

CPA / ROAS check

vs 7-day avg · flag outliers

✓ done
$

Budget realloc

Tue noon · winners +$350 · losers cut

● running
CR

Creative health check

Thu · freq check · new brief if needed

queued
R

Weekly summary

Fri noon · revenue + ROAS + next actions

Fri 12:00

Every Monday. Budget moves by Tuesday. You see it in your portal the same day we act.

The weekly audit loop

Every day has a job.
None of them are idle.

Monday · Audit09:00
CP

CPA

$18.40 · -8% vs last week

✓ pass
RS

ROAS

4.2× · target 3.5×

✓ pass
CT

CTR

2.1% · below 2.5% threshold

⚠ flag
Monday

Full campaign audit

Every ad group, creative, and audience reviewed against the previous 7 days. CPA, ROAS, and conversion path all checked before 10am.

Tuesday · Reallocateby noon
→

Interest → Retargeting

+$200 reallocated

✓ done
→

Broad → Brand KW

+$150 reallocated

✓ done
✕

Losers paused

2 ad sets cut · logged in portal

✓ done
Tuesday

Budget reallocation

Spend moved from underperformers to winners by Tuesday noon. Changes logged in your portal with the data rationale attached.

Thursday · Creativehealth
A

Creative A

freq 2.1 · healthy

✓ ok
B

Creative B

freq 4.8 · fatigue detected

⚠ swap
C

Creative C

freq 1.4 · healthy

✓ ok
Thursday

Creative health check

Ad frequency, creative fatigue, and CTR trends reviewed. New creative queued if anything is showing wear. No creative runs stale past 3 weeks.

Friday · Summarysent 12:00
$

Revenue

$34.2K this week

$34.2K
SP

Spend

$8.1K · on budget

$8.1K
RO

ROAS

4.2× · above target

4.2×
Friday

Weekly summary

Spend, revenue, ROAS, and conversion summary sent by Friday noon. One page. Numbers tied to business outcomes only.

The performance guarantee

4.2x ROAS average.
Audited weekly.
Not promised once and forgotten.

The average agency sets a campaign in month one and reports on it in month three. We audit every Monday. Budget moves by Tuesday. You see it in your portal the same day we act.

4.2x

Avg ROAS

Weekly

Audit cadence

24h

Change speed

campaigns · liveAudited today

30-day Rev

$34.2K

Conversions

287

Avg ROAS

4.2x

Brand Search

Google · $1.2K/mo

4.2x

Retargeting

Meta · $848/mo

6.1x

ToF Video

TikTok · $628/mo

2.8x

Competitor KW

Google · $540/mo

3.5x
next auditMonday 09:00
Paid media · from $3,500/mo

Your competitor is getting
more from the same budget.

Google, Meta, and TikTok managed by someone who audits every week and moves money when data says to. Not a junior account manager. Not an auto-pilot algorithm. Weekly audits, live reporting, and creative testing built in from day one.

See full pricing
  • ✓Google, Meta, TikTok under one roof
  • ✓Weekly campaign audits — every Monday
  • ✓Creative testing built into the retainer
  • ✓First-party retargeting audiences
  • ✓Live portal access — no monthly PDF waits
  • ✓Revenue-tied reporting only
FAQ

Questions we
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