Work/Creatio
Case Study — Fractional CMO + AI Systems
Property TechSwitzerlandFractional CMO
Creatio

Marketing leadership.
The system to act on it.

A forward-thinking Swiss property company needed both — not a strategist and a separate automation hire. One engagement, both.

What was built

The same discipline behind character consistency, applied to lead qualification and land data.

Lead qualification

Automatic scoring and qualification so the sales team only spends time on leads worth the time.

Content generation

AI-generated content built into the marketing motion, not a bolt-on afterthought.

Automated outreach

Outreach that runs on its own cadence, matched to lead stage and property type.

Automated valuations

Property valuations built on real land and property indexing data — not a manual spreadsheet exercise.

Need marketing leadership and the system behind it?

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