20,000 to 280,000 users.
In under one week. Before Fatboy existed, before any of this was AI — a real operator running growth for a real fintech.
Real product-market fit. Invisible outside a small tech-press bubble.
Klasha is a cross-border payments platform for emerging markets — virtual USD cards, business payment links. B2C signups were stuck around 20,000 users. B2B was technically live but had almost no merchant adoption. One launch window to get it right.
"Emerging-market growth is not a paid-ads problem. It's a trust problem. Lead with the specific product that solves a specific pain, and the brand catches up on its own."
Two tracks, one framework
B2C led with the virtual-card story and a referral mechanic tuned to local consumer psychology. B2B ran an education-first outbound motion. Both on one shared messaging framework.
B2C — the attention magnet
Rebuilt the launch narrative around the virtual USD card. PR across Nairametrics, Businessday, and regional tech press. ASO push with the product team.
B2B — the revenue engine
Payment Links positioned as international revenue without a dev team or weeks of integration — the case small businesses actually needed to hear.
Real operator, before the systems.
The AI production infrastructure is new. The instinct for what actually moves a market isn't.