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A brand that doesn't
convert is decoration.

Complete brand identity system — logo suite, colour system, typography, voice framework, Figma library, and usage guide. Built to ship from day one. Four weeks. You own every file.

4 weeks

Delivery

from kick-off to handover

Figma

Delivery format

native, fully editable

All

Channels

web, ads, social, email

Yours

Source files

forever, no lock-in

Brand systemv2.4
Wordmark
Mark · Lockup · Stacked
AaBbCcBrand typeface · licensed
Figma library · 48 components · brand-ready
What gets delivered

The system.
Not the mood board.

Logo Suite · Figma4 formats delivered
L

Logomark

icon · square · rounded

delivered
W

Wordmark

horizontal · full name

delivered
LK

Lockup

mark + wordmark stacked

delivered
M

Mono + reversed

white · black · export kit

delivered
01

Logo suite

Every format you'll ever need — horizontal, vertical, icon only, mono, reversed. Figma source files. Exported and ready to hand to any vendor.

Colour Tokens · Figma6 tokens deployed

brand-primary

#FF5C00 · orange · CTAs

live

brand-cream

#F2F0EB · body · headlines

live

brand-bg

#0A0D12 · backgrounds

live

brand-accent

#6DD0FF · highlights

live
02

Colour system

Named tokens mapped to your Figma library. Not a hex list. A system your team can use without asking a designer what '#FF5C00 applied to ghost buttons' means.

Type Scale · Space Grotesk4 weights set
Aa

Display ExtraBold

80px · headings · tracking -3px

applied
Aa

Body Regular

16px · 1.6 line-height

applied
Mn

Mono

labels · code · status chips

applied
#

4 weights · licensed

Regular · SemiBold · Bold · ExtraBold

sourced
03

Typography scale

Type hierarchy set. Every heading, body, and label scale defined. Font licences sourced and documented.

Brand Voice · Docframework delivered
D

Direct · 88%

how you write under pressure

88%
T

Technical · 62%

when depth is the message

62%
W

Warm · 45%

onboarding · support tone

45%
V

Voice doc

do's · don'ts · examples

delivered
04

Brand voice framework

How you write. How you don't. What you sound like when you're confident and when you're pitching. Written so anyone who touches your content can match it.

Component Library · Figma48 components
B

Button system

primary · ghost · icon · 4 states

shipped
C

Card variants

spotlight · flat · bordered

shipped
F

Form elements

input · select · checkbox

shipped
G

Layout grids

auto-layout · responsive

shipped
05

Figma component library

Buttons, cards, form elements, nav, and layout grids built as Figma components with auto-layout and variants. Developers open the file and ship from day one.

Brand Guidelines · PDFdelivered ✓

Do rules

12 rules with live examples

included

Don't rules

10 rules — what to avoid

included
P

Print-ready PDF

A4 · brand-locked

delivered
S

Shareable link

team access · no login

live
06

Brand guidelines PDF

A working reference document, not a decoration. Rules for do and do-not, with examples your team can actually follow. Print-ready and shareable.

What the system plugs into

Brand feeds every tool
downstream from day one.

Your logo, tokens, voice, and components flow into every system your team touches. No inconsistency at 6am on Instagram.

Brand Mark
Ghost CMS
Slack
Design tokens
Usage guide
Brand doc
How the work moves

Four weeks.
One complete brand system.

Week 1 · Discovery3 items

ICP research

buyer profile · segments locked

done

Competitor audit

6 brands mapped

done

Positioning map

where you win in the market

● in progress
Week 1

Discovery and positioning

Competitive audit, ICP deep-dive, and positioning workshop. Where you sit in the market and why gets locked here.

Week 2 · Direction3 directions
A

Direction A

bold · industrial · high-contrast

approved
B

Direction B

minimal · editorial · clean

presented
C

Direction C

technical · monochrome

presented
Week 2

Direction and concepts

Three creative directions presented. Each covers mark, palette, type, and tone. You pick one. We refine from that point.

Week 3 · Build3 of 3
L

Logo suite

4 formats · Figma + export kit

done

Colour tokens

6 tokens → Figma vars

done
#

Component lib

48 components · building

● building
Week 3

Full brand build

Logo suite, colour system, typography, and voice framework built. Figma component library started.

Week 4 · Handoverdone ✓
P

Guidelines PDF

print-ready · shareable link

delivered
F

Figma handover

full edit access · yours forever

delivered

Handover complete

zero lock-in · you own everything

done
Week 4

Application and handover

Brand applied across channels. Guidelines document complete. Figma file handed over with full edit access and no lock-in.

Brand build · one-off $2,500 or included in retainer

A brand that holds under
pressure is worth building right.

Logo suite, colour system, typography, voice framework, and Figma library. Four weeks, one focused build, delivered with edit access and no agency lock-in. The system is yours from day one.

See all pricing
  • Logo suite in all required formats
  • Colour system with named tokens
  • Typography hierarchy set up in Figma
  • Brand voice and messaging framework
  • Component library for your developers
  • Full brand guidelines document
FAQ

Questions we
get asked first.